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Advertising has taken a new heights with the technological advancements and new ideas coming up. Recently such innovative advertisements were seen on London street buses of Kerala tourism.
he red double-decker buses in London are one of the iconic sights of the British capital. Recently one of them was seen sporting an advertisement of Kerala Tourism. In a video that has gone viral on social media, the double-decker bus can be seen covered with scenic pictures of Kerala, including the famous backwaters.
The video was posted on Instagram by Ryan Shiju, a Kerala native, currently living in the UK. ''Kerala advertised bus in London,'' the caption of the video shared by Ryan read. Many on social media applauded the creative approach of the Kerala Tourism Department to attract more foreign tourists. Kerala Tourism Minister PA Mohamed Riyas, who also shared Shiju's video further sought recommendations from social media users for innovative outreach campaigns.
It should be noted that this is not the first time Kerala Tourism has been featured on London's double-decker busses. In 2018 Kerala Tourism had launched a similar initiative to attract tourists. Last month Kerala Tourism had launched a double-decker bus service for tourists in the famous hill station Munnar.