abcoffee’s Hole In The Wall: Brewing from a hole new level

abcoffee, India’s fastest-growing specialty coffee brand, is flipping the café script with its boldest format yet, “Hole In The Wall.” With no doors, no seating, and no café pretenses, this radically minimalist concept is all about fast, rationalised, and high-quality single-origin specialty-grade coffee served straight from a wall.

This isn’t just a new store. It’s a new way to think about coffee.Designed for the fast-paced lives of urban Indians, the Hole In The Wall format is acontactless, tech-first experience. Customers can skip queues and small talk by placing ordersthrough the abcoffee app on the self-ordering station built into the wall. Within minutes,their brew is ready, served through a sleek window by our trained baristas. No chaos, no counter chatter, just great coffee at lightning speed.

Not a café. A counter-culture.

In high-energy locations like Bandra, Mumbai and Connaught Place, Delhi, where real estate is dense and attention spans are short, the Hole In The Wall format stands out by stripping everything back. There’s no storefront, no chairs, no façade. Just a clean, efficient, high-design interface that focuses entirely on the coffee.

The philosophy? Don’t go in. Grab and go. From England to India: A Legacy Reinvented

The term “hole in the wall” traces back to 16th-century England, where it referred to small,often hidden nooks or shops tucked away from the crowd. By the 1800s, it evolved into a term for humble eateries frequented by loyal patrons — no frills, just flavour. These places weren’t designed to impress; they were built to connect. Rooted in authenticity, they quietly rebelled against the over-designed and overpriced, offering something real, raw, and honest.

abcoffee’s modern interpretation brings that same ethos to India’s streets, but supercharged with tech, speed, and specialty-grade coffee. It’s the quiet rebellion our cities didn’t know they needed.

A Format for the Future

While traditional cafés focus on ambience and seating, Hole In The Wall focuses on flow. The format is designed to deliver maximum quality with minimal footprint — scalable, efficient, and deeply attuned to India’s evolving consumer habits. Whether you're rushing to work, on a mid-day break, or just craving a quick caffeine fix, it fits seamlessly into your daily routine.

In a world of noisy cafés and overdone interiors, Hole In The Wall is pure signal — cutting through the clutter to deliver what truly matters: good coffee, fast. This isn’t a pop-up. It’s not a gimmick. It’s a flex.

It’s abcoffee’s boldest experiment yet, one that reimagines what a coffee experience can be.

And in doing so, it’s not just breaking the mold, it’s brewing something entirely new